Brooke Dykema


Creative Director / Designer

Digital Creative Director and Senior Creative with years of experience developing and executing brand strategies, advertising campaigns, interactive experiences, and mobile. Throughout her career, she has excelled at shaping companies’ brands by understanding all aspects of their business and delivering engaging brand experiences.

Prior to forming PAIR, Brooke was an award-winning Creative Director and Designer at a number of advertising agencies in Minneapolis, Chicago and Milwaukee, gaining diverse experience invaluable to her current role.

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Marek Posard


Data Scientist / Ph.D.

Marek Posard is a Data Scientist/Sociologist with expertise in survey research, experimental social science (A/B testing), focus groups, and cyber ethnography. He has published in top tier academic journals, peer-reviewed technical reports, and his research has received funding from the National Science Foundation and the University of Maryland.